Incentric's Team
If you’ve followed our philosophy on Customer Experience, you know we’re very selective about the people we work with — including our leaders. The Incentric management team is made up of experienced professionals and industry practitioners, bringing valuable expertise to a young and dynamic company. They nurture a culture of empathy and growth, working tirelessly to help our team scale, deliver, and succeed.
I often see companies invest in expensive CRM software, hoping for a magic bullet, only to be disappointed when it doesn’t deliver the expected results. The problem is almost never the software itself. The problem is the foundation.
This is why my approach always begins with Building the right CRM Architecture. Before we talk about features, we must talk about the blueprint. How will this CRM connect your marketing, sales, and customer service teams? What will the data flow look like? How will it support your business vision for the next 3-5 years? Without a solid architecture, even the best CRM is just an expensive, unused data warehouse.
Once that foundation is in place, we give it a ‘brain’. This is the Data-Driven CRM phase. We no longer operate on assumptions or gut feelings. Every campaign, every interaction, every strategic decision must be rooted in valid data. We will learn to read customer signals—when they are likely to churn, when they are ready for a new offer, which segments hold the most potential—and turn those signals into relevant, timely actions.
