Incentric's Team
If you’ve followed our philosophy on Customer Experience, you know we’re very selective about the people we work with — including our leaders. The Incentric management team is made up of experienced professionals and industry practitioners, bringing valuable expertise to a young and dynamic company. They nurture a culture of empathy and growth, working tirelessly to help our team scale, deliver, and succeed.
Yusuf Siddiq A., throughout my career, I’ve been driven by a single question: why are some companies able to execute their strategies flawlessly while others struggle? The answer, I’ve found, lies in how we view the organization.
My approach begins with Systems Thinking. I don’t look at problems in isolation. Instead, I see your company as a living system where every part is interconnected. A great strategy, a disengaged team, and unhappy customers are all symptoms of a misaligned system.
That’s why I focus my coaching on two core pillars: Employee Engagement and Customer Behavior. My experience and research consistently show that they are reflections of one another. An empowered, engaged team will naturally create an exceptional customer experience. In turn, by analyzing customer behavior data, we gain invaluable insights to improve our internal processes and products.
To ensure all of this translates into action, I implement OKRs (Objectives and Key Results). This isn’t just a target-tracking tool; it’s a language that aligns the entire team—from the C-suite to the front line—to move toward the same goals with full accountability.
Ultimately, my goal is simple: to help you build a ‘Circle of Knowledge’ within your organization. I want to equip your teams with the mindset and frameworks to see the connections, solve complex problems, and drive their own success long after our engagement is over.
